After stripping away the infinite hustle of the paying bills, solving problems, sending emails, reading texts, and posting tweets and getting back to you. Have you ever just asked yourself why you do the things you do in life? I guess the real question here is; are you passionate about the things you do? I believe that if you are not doing anything in your life that you are passionate about then you are simply not living! Brilliant camera company, Nikon put a team together and shot a beautiful short documentary of a few individuals that push their selves challenging situations just to overcome them and achieve the goal of completion merely for self-gratification. In my opinion that is what I call passion. This video is a great metaphor for how they rise to the challenge of their long time competitor Canon.















